Difficulties may be faced by new internet marketers when collecting leads through opt-in lists. For instance, they may find it hard to organise the data obtained in a meaningful and useful manner. Technology and relevant sources should be employed in the execution of your email marketing efforts should you face difficulties tracking your email marketing results.

It is human's nature to be attracted by free gifts and other sales gimmicks such as discounts and sales. Long queues are often formed in front of booths offering free food and drinks at trade shows and fun fairs.
Design a good splash page that stands out. Giveaway offers or entries on sweepstakes are great for opt-in to give you their email addresses.

Using offline marketing such as print advertisements, brochures, surveys, television, radio and direct mail can lead traffic to one's site. Offer free subscriptions to newsletters or reward programmes can do well in winning your audience's consent too.

Be cautious when using all the above tactics. Your aim is to earn the trust of your opt-in list instead of simply collecting data for your sole benefit. Make sure the opt-in forms that you use do not seem too much fuss for your potential opt-in to fill in. You do not want people to get frustrated during the signing-up process.

Always allow your leads to unsubscribe at any time, if they wish to. In this way, they will not feel that you are pushing for sales and have their interests at heart instead. You may ask them to reply your email with the subject as 'cancel' for you to delete them from your list. Then you have to update your database promptly.

Build a good rapport with your opt-in list by offering them something useful such as free ebooks and reports every now and then. In this manner, you will keep-in-touch with them and they will remember you. When you have a new product to promote next time, you can easily recommend your digital products to your opt-in list and the conversion rate will be higher naturally.