What is a double opt in autoresponder?

This means when a person submits the form on your web page they'll need to confirm their e-mail address before they've successfully subscribed. They usually get redirected to another web page after submitting the form. This page tells them to check their e-mail and click on the link to confirm their subscription. After clicking on the link they'll receive another web page containing the confirmation message. They'll also receive another e-mail confirmation. The beauty of a double opt in autoresponder is that the whole process works automatically once you've got it set up.

Top 7 benefits of using a double opt in autoresponder

1. Eliminate fake e-mail addresses

Many people use fake e-mail addresses to download free reports, software, videos, etc. It takes a little extra effort to confirm a valid e-mail address so using double opt in eliminates a large portion of fake e-mails.

2. Avoid spam complaints

It's easy to forget you subscribed to a newsletter or downloaded a report if you didn't have to confirm your e-mail address. When you receive a follow-up e-mail and can't remember where it came from and who sent it you label it as spam. If you continue to receive more e-mails you complain to your Internet service provider (ISP). Double opt in prevents this from happening.

3. Avoid blocked IP addresses

If many people complain you're sending spam e-mails they'll contact their ISP which may result in blocking your IP address. This not only stops your e-mail from getting through to them but will block any other customers using the same IP address. Double opt in eliminates this problem because a person has to confirm his e-mail address to subscribe.

4. High email deliverability rate

Most professional autoresponder services have staff dedicated to making sure your e-mail gets delivered. They have built relationships with most of the major ISPs. A good autoresponder has a 99.5% deliverability rate. Some autoresponder services only allow double opt in so they receive less complaints.

5. Build a real list

If your subscribers did not have to confirm their subscriptions you would not be able to distinguish real email from fake ones on your list. So even if you built a large list you may wonder why it is not so responsive. It may be due to the large number of fake e-mail addresses.

6. Attract serious customers only

People who double opt in have to make an extra effort to subscribe compared to single opt in subscribers. They look forward to receiving more information from you and are more likely to remain on your list long-term.

7. High response rate

An unresponsive list won't generate many sales. A single opt in list generates a lot of freebie seekers and tire kickers. A double opt in list attracts more responsive subscribers. A double opt in autoresponder list won't guarantee sales unless you really take care of your customers. Don't make the mistake of always pitching new products but consistently provide valuable content. If the content fulfills their needs and desires you'll have a customer for life.