1. Hypnotize the list members with compelling benefits:
Always increase the effectiveness of your email writing for your opt in email list by adding outstanding benefits of the product that you want to promote in the email.

Benefits are the advantages of the product that solves your problem. Benefits speak the deepest desires of the user and build the value that makes people to act and purchase the product.

a. you may create bullet points to enhance the benefits of your product.
b. you may present the benefits with examples.
c. You may use the benefits with testimonials.

It is the benefits that will compel them to buy your product right away.

2. Choosing your tone when transferring ownership:

While writing emails choose the simplest language to write for your opt in email lists. A great way to make sure your email is readable is to write as you are talking to a friend. Be informal and use "we" "you" and "I".

Another important technique that you may use in your email writing is called transferring ownership to the reader. That means that you assume that the reader will take up on the offer in your email. It is a psychological trigger and puts the idea in the mind of the reader that they already own the product that you are selling.

3. Create personalized offers for each member of your sales automation:

Nothing is more effective to people than their own name written on the email. Their own name makes them feel that the email is from a friend and they naturally feel connected to open and read the email.

Almost all auto-responder services use this automation feature to personalize each email of your opt in email list. When possible use,

a. first name
b. mention recent or past purchases that they have made with you.
c. Mention of the place where they live.
d. Mention some other people they can recognize.

4. a. The call to action:

This is one of the most important sales techniques. The most effective and useful call to action is,

a. "Click here to learn more"
b. "Click here now to sign up/subscribe"

These require your opt in email lists to click through to your website to learn more about your offer. The goal of your email should be to click through to your website where you will start the sales process, overcome any objections they may have and close the sale with strong guarantee.

4. b. Positioning the call to action:

It is very important that you direct the reader, by asking them to take advantage of this limited time offer, then please click here now to be sent directly to our special "subscribers only" page.

This is extremely important in the email writing also if you are suggesting to purchase the product.

5. Read the email with undivided attention word by word so you may feel the effect of this email on a reader and add or change accordingly. Testing is the biggest success achievement. Do not do this right after you finished writing your email but much later, after a break. Your email is now ready to be added to the auto responders and emailed to opt in email lists